STR Management

Your Southern Utah rental, professionally managed.

Pricing, guests, turnovers, maintenance, and the 2 AM calls — handled. More revenue, fewer headaches, full transparency.

~5M
Zion visitors / year
14%
Tourism growth YoY
10+
Years in So. Utah RE
3
STRs I operate

Why work with me

1

Operator, Not Just a Manager

I run my own STRs in Cedar City and Hurricane. Every system I use on your property is one I've built, tested, and refined on mine.

2

Local Market Expertise

Over a decade in Southern Utah real estate — pricing, comps, buyer behavior, and the demand drivers that keep properties booked year-round.

3

Systems Over Hustle

Dynamic pricing, automated guest communication, coordinated turnovers, and transparent reporting — built to scale, not dependent on one person.

Self-managing is a full-time job you didn't sign up for

Most owners start DIY because it seems simple. Then the revenue leaks, time drain, and guest issues stack up.

Pricing Left on the Table

Static rates miss peak demand and overprice slow periods. Dynamic pricing captures 15–30% more revenue from the same bookings.

Guest Comms at All Hours

Check-in issues at 11 PM. WiFi questions at 6 AM. Every unanswered message risks your review score.

Turnover Coordination

Same-day turnovers need clockwork scheduling. One missed turnover means a bad review or a cancelled booking.

Maintenance Surprises

A broken HVAC in July, a clogged drain between guests. Without a local team, small problems become expensive emergencies.

Stale Listings

Old photos, spec-sheet descriptions, no SEO strategy. Your listing slowly sinks while competitors optimize continuously.

It's Not Passive Income

Between guest coordination, cleaning, maintenance, pricing, and reviews — self-managing takes 15–25 hours per month.

How we operate your STR

Purpose-built systems that automate the repeatable, optimize the revenue-critical, and keep you informed without the noise.

📈

Dynamic Pricing

Rates adjust daily based on demand, events, competitors, and seasonality — calibrated to Southern Utah patterns.

AI-Driven
💬

Guest Communication

Automated sequences from pre-arrival through review request, with live response for anything that needs a human.

Automated
🛡

Turnover Ops

Cleaners, inspections, and restocking triggered automatically by your calendar. Photos verify readiness before each guest.

Automated
🔧

Maintenance

Local vendor network for HVAC, plumbing, electrical, and handyman. Rapid dispatch — no Googling from 500 miles away.

Local Team

Listing Optimization

SEO-optimized copy, professional photos, title testing, and multi-platform distribution across Airbnb, VRBO, and direct.

Expert-Driven
📊

Owner Reporting

Monthly statements with revenue, expenses, occupancy, ADR, and market benchmarks. Full visibility, always.

Automated

What's included

Full-service management. Nothing hidden, nothing extra.

Dynamic Pricing
Algorithmic rate optimization for Southern Utah
Guest Communication
Automated + live response, all hours
Turnover Coordination
Cleaning, inspection, restocking, laundry
Maintenance Management
Local vendor dispatch + preventive scheduling
Listing Optimization
SEO copy, photos, title testing
Multi-Platform Distribution
Airbnb, VRBO, Booking.com, direct
Review Management
Proactive solicitation + professional responses
Owner Reporting
Monthly revenue, expenses, occupancy, benchmarks
Regulatory Compliance
Licenses, tax remittance, local regs
Amenity Advisory
ROI-driven furnishing + upgrade recommendations
Not just a manager — an operator. Every system I use on your property is one I've built and refined on my own STRs. That shows up in your occupancy, reviews, and bottom line.

Setting Up a New Airbnb?

If you are creating your first listing, use my Airbnb host referral link to get started.

Start Hosting on Airbnb

Referral disclosure: Airbnb will share your listing information with me as your referrer. I may receive a referral reward if you complete the qualifying steps. Terms apply.

Self-managed vs. professionally managed

The management fee is visible. The revenue you lose without professional systems is invisible — until you see the comparison.

Self-Managed

You handle everything
Gross Revenue$38,000
Pricing StrategyStatic / Manual
Occupancy38%
ADR$274
Management Fee$0
Your Time20+ hrs/mo
Net to Owner~$38,000
Recommended

Professionally Managed

Systems handle everything
Gross Revenue$46,500
Pricing StrategyDynamic / Algorithmic
Occupancy44%
ADR$343
Management Fee~20–25%
Your Time~0 hrs/mo
Net to Owner~$34,900 – $37,200
The math: Even after a 20–25% fee, professional management often nets comparable returns — because the revenue base is higher. Dynamic pricing, optimized listings, and consistent 5-star reviews compound over time. And the 20+ hours per month you get back is either quality of life or time to acquire the next property.

Estimate your property's potential

Adjust the inputs to see a projected revenue range.

$0
Avg Nightly Rate
0%
Occupancy
$0
Annual Revenue
$0
Net (After Mgmt)

Estimates based on current market averages. Actual results depend on property condition, location, and guest experience.

Get a free revenue estimate

Tell me about your property and I'll send a projected revenue analysis based on current market data and comparable properties.

No obligation. I'll respond personally within 24 hours.

Request Received

I'll review your property details and send a personalized revenue estimate within 24 hours.

GL

Gerardo Lopez

Broker — RE/MAX Properties
435-708-1937
Gerardo@BuyHousesInUtah.com
myhomeandco.com

Related: See our complete Southern Utah STR investing guide.