Buyer Preferences Have Shifted — Sellers Need to Catch Up

What buyers wanted in 2021 is not what they want in 2026. The pandemic migration wave brought a surge of buyers who would take anything with a roof and a yard. That urgency is gone. Today's Southern Utah buyer …

The $10,000 Question Every Seller Asks

You are getting ready to sell your Cedar City home and you know it needs some work. The kitchen is dated. The carpet has seen better days. The exterior paint is fading. You could list it as-is and let the buyer deal with …

Two Markets, 45 Minutes Apart, Completely Different Buyer Pools

Cedar City and Hurricane are both in Southern Utah. They are both growing. They both attract out-of-state buyers. But the people buying homes in each city are looking for fundamentally different things, and if you are selling, your strategy needs to …

Your Biggest Audience Shows Up in the First Two Weeks

The real estate industry talks a lot about staging, photography, and marketing plans. All of that matters. But none of it matters as much as what happens in the first 14 days after your home hits the MLS.

That two-week …

The Most Expensive Mistake Cedar City Sellers Make

Every seller thinks their home is worth more than the market says. That is not a criticism — it is human nature. You have lived in this house, improved it, raised a family in it, and attached real meaning to it. But …

Pricing wrong is the most expensive mistake a Cedar City seller makes. After 12 years selling here, I can tell you the math is straightforward: every additional week on market beyond the median costs you measurable money — usually more than the price reduction you'd take to clear the …

Gerardo Lopez | RE/MAX Properties

Home prices finally matter again. The market is no longer bailing out bad pricing, and buyers aren’t chasing anything that feels misaligned with value. If you want a fast sale at the highest possible price, understand one rule: pricing is the marketing.

Why Sellers Misprice …

Gerardo Lopez | Associate Broker, RE/MAX Properties

Welcome to Your Local Real Estate Resource

This website is built specifically for your local market—not a national portal. Whether you're buying, selling, or just exploring, you'll find tools and insights tailored to your community, backed by real people who …