The Zillow Problem in Small Markets

Zillow's Zestimate is the first number most buyers and sellers look at. In major metros with thousands of transactions per month, it's a reasonable starting point — Zillow claims a median error rate of around 2-3% in dense markets. But in Southern …

The Question Everyone Asks — And Why It's the Wrong Question

"Is now a good time to buy?" assumes there's a universal answer. There isn't. Whether 2026 is a good time to buy depends on your financial position, your timeline, and what you're buying. A first-time …

Why the SUU Area Matters for Buyers

Southern Utah University is the economic anchor of Cedar City. With roughly 13,000 students, it drives consistent rental demand, supports local businesses, and creates a stable buyer pool for homes in the surrounding neighborhoods. Whether you're buying your primary residence or …

Three Cities, Three Different Lives

People lump Southern Utah into one market, but Cedar City, Hurricane, and St. George are fundamentally different places to live and invest. The right choice depends on what you're optimizing for — price, lifestyle, climate, investment return, or some combination.

Here's an honest …

The National Advice Does Not Apply Here

Every spring, national real estate publications run the same story — "the best time to sell your home is in May." That advice is based on aggregate data from major metro markets across the country. It does not account for the specific dynamics …

A $15,000 Mistake That Costs $25,000

Here is a scenario that plays out in Cedar City multiple times every month. A seller lists their home at $395,000. The comparable sales say $380,000. The seller and their agent agree to "test the market" at the higher number …

Buyer Preferences Have Shifted — Sellers Need to Catch Up

What buyers wanted in 2021 is not what they want in 2026. The pandemic migration wave brought a surge of buyers who would take anything with a roof and a yard. That urgency is gone. Today's Southern Utah buyer …

Two Markets, 45 Minutes Apart, Completely Different Buyer Pools

Cedar City and Hurricane are both in Southern Utah. They are both growing. They both attract out-of-state buyers. But the people buying homes in each city are looking for fundamentally different things, and if you are selling, your strategy needs to …

The Most Expensive Mistake Cedar City Sellers Make

Every seller thinks their home is worth more than the market says. That is not a criticism — it is human nature. You have lived in this house, improved it, raised a family in it, and attached real meaning to it. But …

Pricing wrong is the most expensive mistake a Cedar City seller makes. After 12 years selling here, I can tell you the math is straightforward: every additional week on market beyond the median costs you measurable money — usually more than the price reduction you'd take to clear the …